Complete Tangible Strategies for Intangible Assets Test Bank

Unlock the Secret to Measuring and Managing Intangible Assets

Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can’t manage what one can’t measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.

Stay Ahead with the Latest Techniques and Strategies

This authoritative test bank provides you with the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.

Instant Digital Download for Your Convenience

Get instant access to this comprehensive test bank and start improving your understanding of intangible assets today. Compatible with PDF formats for easy download and use.

• Complete test bank with questions, solutions, and chapters
• Instant digital download for convenience
• Compatible with PDF formats